Selling on Social Media is the New Way of Marketing
Selling on Social Media is the new way of marketing. Now, if you aren’t experienced in marketing on social, you may be reading that sentence and thinking… “I disagree with her!” I get it; I remember thinking that social media was a world filled with people just wanting to share their breakfast or random pictures of their dog. However, when you use social media the correct way, a whole other world opens up.
If you are a business owner looking to expand your marketing, social media is a great way to start. Now, ask yourself this question… how many times do you look at your social media profiles each day? According to Statsia.com, the average social media usage in the United States is about two hours a day. Social Media has become an essential part of everyday life. People are addicted to scrolling and viewing other people’s lives. Posting and marketing on Social Media put you and your business in front of someone’s face instead of placing a billboard on the side of the freeway, hoping someone reads it. Marketing your business through Social Media widens the possibility of your ideal audience noticing your business.
Social Media has also become the new way of searching up businesses. Whether you are a restaurant or a small business owner, more and more people are using social media to research restaurants and businesses using the search feature, locations, or through Instagram, Hashtags. Social Media gives the customer and client a chance to know more about you and your business. It increases the chances that your customer or client will choose your business because of the connection made through social. Using your social media profile to share who you are and what your business can provide someone earns you credibility. Not only does your website share who you are, but social media also allows you to expand more information on your business. It broadens your chances of gaining more clients and customers as they research.
People strive for connection, and social media allows one to connect with your business, share who you are, your story, and why your business is beneficial to others. When you gain trust in people, people are more likely to go with or to your business. Unlike a billboard or flyers, Social Media gives you the chance to share your story and your business in creative ways. For example, if you are a restaurant owner, you can share images of your food with a caption that entails a customer review of the restaurant and meal. Using creativity instead of being “salesy” gains you, quality clients, and customers. It is the new way of marketing, where you can sell your business through communicating your why. Connecting with your clients and customers on a creative, emotional, and educational level builds transparency and trust. Social Media allows you to expand on who you and your business are in different ways.
Using Social Media is a long-term strategy, just like any other marketing strategy, yet it is an effective way to market your business. You never know who will end up on your page or who has your business in the back of their minds. If you’re looking to get on the ‘Social Media Train,’ now is the time, as more and more businesses share more of who they are on social media. Now is the time to start marketing your business creatively and effectively.
For more information on social media management and classes, you can find me at:
IG: @Collectivestrategies
FB: Nina Velez Collective Strategies
LinkedIn: Nina Velez
Sources: https://www.statista.com/statistics/433871/daily-social-media-usage-worldwide/#:~:text=How%20much%20time%20do%20people,minutes%20in%20the%20previous%20year.
